Let’s face it, engaged members are the best users. There are tons of ways that you can keep members engaged, examples include: emails, special offers, and coupons. Offering a loyalty component is incredibly powerful method to cultivate a loyal member base.
The holiday season is prime time for driving traffic, but it is also crucially important to convert this volume into registered members that are loyal to your brand.
Here are three things that you can do to transform casual users into loyal members:
- Provide rewards – One of the best way to retain members is to offer a rewards or loyalty component to compliment your site. Differentiating oneself with a uniquely curated reward offering can set you apart from the competition. Ultimately, offering value to your members with rewards is an effective way to retain members and keep them engaged.
Encourage feedback – What was your members’ experience like? Their likes and dislikes, product improvements, etc. Members want to tell you what they think. Ask them for feedback and they will gladly give it. Once their email is captured you can easily send emails asking for feedback to help you improve your program and their overall experience.
Communicate with newsletters and offers – Staying top of mind is a constant theme. One way to do this is to leverage the email captured to send marketing emails to your members. These emails can contain new rewards that have been added to the catalog, featured rewards, or even a simple newsletter about your site that pertains to them. By communicating with your users regularly you can remind them of your site and rewards program to entice them to return to the site.
Adding a loyalty component to business is something that has to be well thought out prior to implementation. That being said, rewards and loyalty is a great way to give additional value to your customers, while also creating a loyal base for your business. In the least, increasing messaging to your members in terms of feedback and a newsletter is a great way to remain top of mind.