Why are rewards catalogs so boring? Customers spend a lot of time and money saving up for rewards, only to be disappointed by reward options that are not exciting. The rewards catalog is the most overlooked tool to drive customer engagement and enthusiasm for rewards programs.
Stop boring your customers and learn how to curate a rewards catalog that excite them.
The rewards presented in a catalog have a direct impact on customer engagement with the program. Rewards are often selected with the goal of managing program costs without a lot of thought about customer preferences. Program managers have all the information needed to build a catalog of items that customers want. The challenge is taking time to step back to harness the knowledge.
Creating a kick-ass rewards catalog that will excite your customers isn’t easy. Invest the time to get to know your customer and it will pay off with more redemptions and stronger engagement with your brand and program.