Beth McCoy
PRESIDENT
Creating value happens when you come to work to create success for others.
As President of RewardOps, Beth leads and directs all aspects of strategy, culture, and company performance. Before becoming President, Beth was RewardOps Vice President, Marketing and was accountable for RewardOps commercial partnerships, breathing new life into brands by turning customer strategies into action and helping companies realize their goals with respect to customer retention and growth. With more than twenty years of combined experience in the loyalty and airline industries, Beth has significant experience creating cradle-to-grave loyalty solutions that deliver top-line results. She has helped launch and grow two loyalty start-ups and worked with several large, influential Canadian and North American brands, TD, Air Canada, RBC, Petro Canada and US Bank, in both a client and partner capacity.
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Milena DiBiase
VICE PRESIDENT, LOYALTY SERVICES
Find a group of people who challenge and inspire you; spend a lot of time with them, and it will change your life.
As VP of Loyalty Services, Milena combines her love of rewards with her passion for client centricity and operational effectiveness. With more than 15 years in the loyalty industry, Milena has led high-performing teams to support airlines and financial institutions including Air Canada, CIBC, and RBC, by providing rewards strategies for some of the most extensive loyalty catalogue offerings in Canada and the United States. Milena has been involved in launching some of North America's largest loyalty initiatives, helping companies differentiate through loyalty in a crowded and competitive marketplace.
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Deepa Manickavasagam
VICE PRESIDENT, TECHNOLOGY DELIVERY
Strive to surpass the ordinary; always look for opportunities to improve and become more effective and efficient.
As Vice President of Technology Delivery, Deepa is driven to identify and leverage emerging trends in the loyalty and technology sectors to develop innovative loyalty programs. Her strategic initiatives enable RewardOps’ partners to revolutionize their customer relationships by enhancing experiences throughout the earn and burn workflow, while also accelerating their time to market. Deepa has extensive experience in spearheading enterprise-level initiatives that drive transformative solutions.